6 Weeks. One Laptop. $10K/Month: The Copywriting Domination Plan

Pre-Step: Money Math & Ruthless Focus (Hour 0–2)

Pick one money niche and 3 offers. Price them. Reverse-engineer $10k/month.

Your niche (pick one):

DTC e-commerce • Local services (HVAC, dental, law) • SaaS • Coaches/course creators

Your 3 core offers (copy-only):

• High-ROI Landing/Sales Page (research + wireframe + copy)
• Email Sequences (welcome flow, post-purchase, reactivation)
• Ad Copy Bundles (Meta/Google/TikTok variations)

Starter rate card (set it now):

• Landing Page (short): $600–$900
• Long-form Sales Page (3,000–6,000 words): $1,500–$4,000
• 5-Email Welcome Sequence (non-technical): $450–$900
• 10-Email Lifecycle/Promo Sequence: $900–$1,800
• Ad Copy Bundle (10 variations): $200–$400
• Product Descriptions: $20–$40 each (min. 20)
• Blog/SEO Articles (if asked): $200–$450 per 1,000 words (limit this—lower ROI)

Money math to $10k/month by Week 6 (model):

• 4 retainers × $1,250 (email + promo copy) = $5,000
• 3 landing pages × $1,200 = $3,600
• 2 email sequences × $800 = $1,600 Total monthly run-rate = $10,200

Brutal rules:

• 50% upfront on every project, 30% on draft, 20% on final.
• Turnaround windows: Landing 5 biz days; Emails 3–5 days; Ads 24–48h.
• Raise prices 10–20% every 2 wins. Never discount—add scope instead.

Step 1: Build Proof Fast (Hour 2–10)

Create assets that sell you in minutes.

Deliver now:

• 3 Spec Pieces (high-converting niches):

• DTC skincare landing page (hero + proof + offer)
• 5-email welcome flow for a gym or course creator
• 10-ad bundle for a meal prep brand

• 1 Mini Case Study (spec → outcome hypothesis): Pain → Strategy → Sample → “Projected KPIs”
• Portfolio Page/One-Pager PDF with:

• Headline: “I write copy that turns clicks into cash for [NICHE].”
• Before/After “line edits” screenshots
• Clear packages + prices + timelines

• Testimonials: 2–3 quick favors—write for a friend’s business/owner at a discount for a real testimonial within 48h.

Checklist:

• Deliver files as: Google Docs + PDF export + plain text.
• Create simple brand: name, green check visual, 2 fonts, clean spacing.
• Set up: Stripe/PayPal, Calendly (15-min “Fit Call”), contract template.

Step 2: Upwork: Money Profile + Project Catalog (Hour 10–14)

Upwork is a velocity machine if positioned right.

Profile:

• Title: “Conversion Copywriter for [NICHE] — Landing Pages, Email Flows, Ads”
• Intro (first 2 lines sell):

• Line 1: Outcome (“I turn your traffic into buyers with conversion-first copy.”)
• Line 2: Proof (“See 3 samples below + packages with fixed pricing + fast delivery.”)

• Skills: conversion copywriting, landing pages, email marketing, DTC, ecommerce, SaaS, direct response.
• Portfolio: Add the 3 spec pieces with tight captions (“Why this structure converts”).
• Hourly (visibility): $50–$75 to start. Quote fixed price in proposals.

Project Catalog (fixed-price offers buyers can buy instantly):

• “High-Converting Landing Page Copy (Research + Wireframe + Copy)” — $700 base
• “5-Email Welcome Sequence for [NICHE]” — $600 base
• “10 Ad Variations That Print Clicks” — $250 base (Add upsells: extra variation packs, urgency emails, headline bank, competitor swipe doc)

Daily proposal system (Week 1–6):

• 10 laser-targeted proposals/day (no shotgun).
• Use a 3-paragraph proposal:

• line personalized opener (mirror their goal, reference their product).
• bullet mini audit (what’s missing + what you’d do).
• Scope + price + call link (“15-min Fit Call”).

• Attachments: 1 relevant spec sample + 1-page rate card.
• Follow-up once at 48h with 1 more micro-audit insight.

Conversion math (conservative):

• 10 proposals/day × 5 days = 50/week → 15% reply → 6–8 chats → 30% close → 2–3 wins/week
• Avg ticket $700–$1,200 → $1.4k–$3.6k/week booked

Step 3: Fiverr: SEO’d Gigs That Pop (Hour 14–18)

People search → you get bought.

Create 3 gigs (each with 3 packages):

1. Landing Page Copy

• Basic (up to 600 words) — $195 (research lite + 1 hero section + 3 blocks)
• Standard (up to 1,200 words) — $395 (research + full page + 2 rounds edits)
• Premium (up to 2,000 words) — $695 (deep research + wireframe + 2 CTAs + 3 rounds)

2. Email Sequence

• 3 emails — $180
• 5 emails — $350
• 10 emails — $750

3. 5 variations — $120
4. 10 variations — $240
5. 20 variations — $420

Gig anatomy:

• Title: include niche + outcome (“E-com Landing Page Copy That Converts Browsers into Buyers”)
• First 3 lines: benefit bullets (speed, research, structure)
• FAQ: “Do you do research?” “Turnaround?” “Revisions?” “Can you implement?”
• Gallery: 3 image slides (hero section mock, testimonial collage, structure
outline)
• Tags: conversion copy, landing page, email marketing, ecommerce, sales page
• Upsells: extra sections, headline bank, urgency email, split-test variants
• Turn on Promoted Gigs with a small daily cap if available; keep 1-hour response time.

Step 4: Social Post That Converts (Hour 18–20)

One daily post to pull warm leads and authority.

Use this LinkedIn post template (copy/paste + customize):

• Hook: “Your landing page is leaking cash. 3 quick fixes I’d make in 10 minutes:”
• Bullet 1: “Kill the vague headline. Use [Outcome] in [Time] without [Pain].”
• Bullet 2: “Add 3 proof blocks: testimonial, logo strip, numbers.”
• Bullet 3: “Make CTA visible 3x (hero/mid/footer).”
• CTA: “I write landing pages + email flows for [NICHE]. 2 slots this week. Comment ‘PAGE’ and I’ll DM a free 5-point audit.”

Also post to: Twitter/X (thread), Facebook groups (niche biz groups), Reddit sub (with value first).

Goal: 3–5 warm DMs/day → book quick calls.

Step 5: Outreach Script (Hour 20–24)

You will not “wait for inbound.” You hunt.

Daily targets (Mon–Fri):

• Upwork 10 proposals
• Fiverr: respond to all messages within 15 minutes
• 20 cold emails to agencies & store owners in your niche
• 3 social posts (1 main, 2 comments with value)

Cold email (to small agency/brand owner):

Subject: Quick copy win for [Brand]

Body:

“Hey [Name] — noticed [specific gap] on [page/ad]. I’d test:

• Headline: [Outcome in Time] — without [Pain]
• CTA earlier + social proof above the fold

I’m a conversion copywriter for [NICHE]. I can deliver a fresh hero + 5 blocks in 3 days for $695 (50% upfront). Can I send a one-pager plan?”

Call flow (15 minutes):

• 1–2 min context; 5 min dig (audience, offer, objections, traffic); 3 min plan; 2 min price; 1 min next step.
• Close with: “To start today, it’s 50% upfront. Draft in 3 days. Sound good?”
• Send invoice + simple agreement immediately after the call.

Step 6: Production Pipeline (Day 2 onward)

Speed + quality = profit.

Research (90 minutes max):

• Product/use case, audience pains, promises, reviews, competitors, swipe 3 winning angles.
• Create a Message Map:

• Top Promise, 3 Proofs, 3 Objections → 3 Reframes, 2 CTAs.

Drafting (2–4 hours):

• Structure first: Hero → Problem → Promise → Proof → Mechanism → Offer → CTA → FAQ → Final push.
• Write ugly. Tighten later.
• Add 3 CTA placements.

Editing (60–90 minutes):

• Hemingway score 6–8, read aloud, cut 20% fluff, proofread.
• Before/after screenshot for client confidence.

Delivery:

• Send Google Doc + PDF + Loom walkthrough (5–7 minutes).
• Ask for same-day feedback; book revision window; send invoice for next milestone.

Step 7: Upsells & Bundles (Every Project)

Maximise Client Lifetime Value.

Default upsell menu:

• “Add 5 follow-up emails to support this page” — +$450
• “10 ad variations to drive traffic” — +$240
• “Headline bank: 50 options” — +$150
• “FAQ + Objection crusher section” — +$120
• “Second variant for A/B test” — +$300

Retainer pitch (end of project):

“Let’s keep momentum. I’ll handle 2 promos/month + 1 new page + 2 micro-audits for $1,250/month. Cancel anytime with 7 days’ notice.”

Step 8: Scaling Weeks 3–6 (Raise Prices, Add Capacity)

You’re booking faster. Now scale without breaking quality.

Week 3: raise prices 10–20%. Bring on:

• Editor/Proofreader ($20–$35/hr) — you stay in strategy/headlines.
• VA (inbox, proposals, file formatting, portfolio updates).

Week 4: productize a “48-Hour Launch Kit”:

• Hero + 1-page LP + 5 emails + 10 ads — $1,950 (deliver in 4 biz days, strict scope).

Week 5: lock 2–3 retainers ($1,000–$1,500 each).

Week 6: hold floor pricing:

• Short landing $900, long-form $2,000+, 5-email $600+, 10 ads $260+.
• Promote best case study. Push referrals (10% commission).

Step 9: Daily/Weekly Metrics (Track Like a Business)

What gets measured prints cash.

Daily:

• Proposals sent, replies, calls booked, deals closed, cash collected.
• Hours in research, drafting, editing, admin.
• Average turnaround per deliverable.

Weekly targets (by Week):

• W1: 50 proposals, 5 calls, 2 wins, $1.5k–$2.5k booked
• W2: 50 proposals, 8 calls, 3 wins, $2k–$3.5k booked
• W3: 50 proposals, 10 calls, 3–4 wins, $3k–$5k booked
• W4: 40 proposals*, 8 calls, 3–4 wins, $4k–$6k booked (*higher close rate)
• W5: 30 proposals*, 2 retainers closed, $6k–$8k run-rate
• W6: Maintain $10k/month run-rate (mix of retainers + projects in pipeline)

Step 10: Templates You Can Paste Today

Upwork proposal (150–180 words):

Fiverr gig intro (first lines):

LinkedIn DM after someone comments “PAGE”:

Invoice terms (copy/paste):

• Payment schedule 50/30/20.
• 2 revisions inside 7 days of delivery.
• Scope limited to agreed sections. New sections are new fees.
• Late payments pause work.

Step 11: The 6-Week Calendar (Pin This)

Week 1 — Set Up + First Cash

• Mon: Build 3 specs, portfolio, rate card. Create Upwork profile + Project Catalog. Create 3 Fiverr gigs.
• Tue–Fri: 10 Upwork proposals/day, 20 cold emails/day, 1 LinkedIn post/day, 2 calls/day. Close 2 projects ($1.2k–$2k). Deliver 1 by Fri.
• Sat: Update portfolio with delivered sample. Ask for testimonial. Raise prices 10%.

Week 2 — Fill Pipeline

• 50 Upwork proposals, Fiverr fast replies, 100 cold emails (across week).
• Close 3 projects ($2k–$3.5k). Deliver 2. Collect $1.5k+ upfront.

Week 3 — Raise Rates + Add Help

• Increase landing to $900–$1,200. Hire editor/VA.
• Launch “48-Hour Launch Kit” offer at $1,950. Close 3–4 jobs.

Week 4 — Case Study + Authority

• Publish case study with before/after.
• Close 1 retainer ($1k–$1.5k). Book $4k–$6k in work.

Week 5 — Retainer Push

• Every delivery includes retainer pitch.
• Close 1–2 more retainers. Maintain $6k–$8k run-rate.

Week 6 — Lock $10k Run-Rate

• Floor pricing enforced. Keep 3–4 active projects/month + 3–4 retainers.
• Promote best wins. Turn referrals into a system (10% finder’s fee).

Step 12: Service Menu (Pin These Prices)

Use this to quote fast and confidently.

Landing Pages

• Short (up to 1,200 words): $900–$1,200
• Long-form (3,000–6,000 words): $2,000–$4,000
• Add-ons: Headline bank +$150, A/B variant +$300, FAQ pack +$120

Sales Pages/Webinars/VSL Scripts

• VSL script 12–20 min: $1,200–$2,500
• Sales page (long): $2,500–$4,500

Email

• 3-email mini flow: $180–$300
• 5-email welcome/abandoned cart: $450–$900
• 10-email lifecycle/promo: $900–$1,800
• Monthly retainer (2 promos + 1 page + 2 audits): $1,000–$1,500

Ads

• 10 variations (Meta/Google/TikTok): $200–$400
• 20 variations: $420–$600

Product Descriptions

• $20–$40 each, min. 20

Day Rate (urgent sprint)

• $650–$900/day (research + copy + edits same/next day)

Step 14: Non-Negotiable Standards

• Response time: under 60 minutes during business hours.
• Draft deadlines: Always 1 day early.
• Every delivery has a Loom walkthrough.
• Every project ends with a testimonial + permission to publish.

Step 15: Your Daily Execution (Copy/Paste Checklist)

AM (90 minutes): 5 Upwork proposals + 10 cold emails + Fiverr inbox triage

Midday (3–4 hours): Write revenue work (highest-paying first)

PM (60 minutes): 5 Upwork proposals + 10 cold emails + social post + follow-ups

End (20 minutes): Update pipeline, send invoices, set tomorrow’s targets

Final Notes to Win Fast

• Don’t negotiate on price—negotiate on scope.
• Keep offers simple, outcomes clear, timelines short.
• Track everything, raise every two wins, and stack retainers.
• Be the fastest serious copywriter in their inbox.

Execute. Collect. Scale.